Opinion

'AI has raised the bar for inspiration, but interpretation is where agents still excel – they make the holiday'

Too much of a good thing? Is 'luxury' starting to lose its lustre?

Agent: 'What happened to suppliers' duty of care to their Jamaica-bound passengers?'

'Eurostar's new trains herald a new era for clean, connected European travel'

'In a world full of uncertainty and online scams, customers increasingly value the human touch'

'Travel's just had its annual health check – and the vital signs are good'

‘After losing our baby at 25 weeks, a family holiday helped us start to heal'

'One misleading statement risks setting us back years': why green claims need regulating to keep travel marketing honest

‘Hearing a familiar voice say, “don’t worry, I’ll take care of this”, is where the value of agents truly shines’

The right way to sell Sri Lanka? Do it with purpose – and clients will love it

'As easyJet holidays turns five, I believe it has Jet2 and Tui firmly in its sights'

‘This is what changed my mind about using a travel agent’

Trump's White House has dragged Jet2 into a political firestorm – so should it respond?

'As AI search becomes the norm, agents must use it to strengthen their claim to being the experts'

'Is direct action the only way we will make progress on accessibility?'

'Why we believe there’s more to a lasting partnership with agents than just commission'

Aito: 'Travel must be treated as a partner, not an afterthought – the rhetoric is promising, but we need action'

Advantage: 'Government has shown willingness to improve practical travel arrangements and remove barriers'

Abta: 'There are positive signs the government stands ready to support the long-term future of our industry'

Five pledges agents can make right now to promote better animal welfare in travel

‘Agents are indispensable to our industry – our economic impact report shows that’

'US tourism is getting on with business, and boy does it have a story for agents to tell'

Agents – if something goes wrong, are you ready for when the spotlight falls on you?

‘It's comfortable and cosy’: why working from bed is key to this agent’s success