Love Island’s Chris and Kem have been named “braggage handlers” by the all-inclusive specialist as part of a PR stunt which First Choice said would "show the nation how to brag with flair”.
The company said the Love Island pair would be encouraging Brits to “break their bad bragging habits by posting shots of new experiences and what they actually love, rather than conforming to the norm”.
The move reportedly follows research by First Choice which showed that more than 50% of Brits get annoyed at “shallow brags” by their friends on social media, with one in five deleting, hiding or unfollowing mates who brag with “boring holiday boast posts”.
Speaking as they were officially appointed to their roles at London Gatwick Airport, Kem said: “It’s not about shouting your mouth off or just posting the same pictures as everyone else.
“I don’t want to see another picture of a Caesar salad on Instagram! You can brag in a way that won’t annoy people; me and Chris do it all the time. Now we can show others how to become pros!”
Chris and Kem started their new roles at Gatwick airport, before being whisked away on an all-inclusive holiday to Mexico.
