From today (February 1) every new booking will receive a 60-minute data package as part of the fare option which was launched by NCL in April 2017.

Nick Wilkinson, vice-president and managing director UK & Ireland, the Middle East and Africa, said he believed the move was “a game changer” for the British market.

He told TTG the decision had been made following feedback from both trade and consumer groups.

He said: “The biggest feedback we’ve had was would we look at putting Wi-Fi with the premium all-inclusive package. The idea is that we know a lot of people use Wi-Fi when they are in port and this gives them the ability to connect when they are onboard the ship and at sea.

“We’re listening carefully to what agents are saying and I think it’s a game changer from our perspective. It’s not a promotion and it’s not here for one week or one month, it’s here for the whole longevity of what we are trying to do with premium all-inclusive.

“It’s one of the things that will help [cruise rival land-based holidays] it won’t be the be-all-and end-all, but it definitely will make a difference – especially to the family market.”

Last month Wilkinson said that NCL had seen “double-digit growth” in the amount of agents working with the line since it introduced premium all-inclusive.

“The feedback from our customers has been exceptional and it’s opened doors to more and more agents feeling confident knowing what they are selling with Norwegian,” he said.

“With the customer it gives them confidence - they don’t have to look at what the campaign is and with the agent, it gives them simplicity.”