The incentive is running throughout the whole of March and will see the top-selling agent of the Nordic low-cost carrier’s transatlantic programme win £4,000 in cash with the runner up given £2,000.
Two randomly-selected agents will also receive two return flights on any one of the four routes, which all depart Stansted airport, in Premium Economy class.
The first service launches on April 19 to New York and will be operated daily while a programme of four weekly flights to Boston starts on May 18.
The Toronto service launches the day after with three flights a week while the Washington DC programme takes off on August 22 with five flights a week.
Prices lead in at £149 for all the flights bar the one to the US capital with tickets starting at £199.
Primera Air chief commercial officer Anastasija Visnakova said: “We hope this incentive gets agents excited about Primera Air’s arrival in the UK.
"It will be the first time that scheduled transatlantic flights have operated from London Stansted in over 10 years so it will open up exciting new travel connections for the Stansted catchment area, as well as giving customers a new low-fare long-haul option to North America.
“We’re looking forward to rewarding our top selling agents with some of these fantastic prizes.”
To find out more about the competition and register for it, agents should visit Primera’s agent portal for all the information.
