Working alongside the not-for-profit TreadRight Foundation, the operators are calling agents’ attention to a newly introduced e-documents feature available with every trip booked.

For each client that chooses to receive their travel documents electronically as an e-document rather than on paper, not-for-profit organisation One Tree Planted will plant one tree in Tanzania or Northern California.

Trees will be donated with help from One Tree Planted’s non-government organisation partners which work with local communities to ensure that native tree species are planted in the most sustainable manner.

Parent company The Travel Corporation (TTC) aims to help reforest 100 acres of barren land in Tanzania and Northern California in 2018 alone.

These destinations were chosen because of TTC’s close connections to California, with the US team based in the state that recently endured fires that destroyed a million acres of forest. Trafalgar chief executive Gavin Tollman is also passionate about reforestation in Africa.

Ruth Hilton, sales and business development director for Trafalgar and Insight Vacations in the UK and Ireland, said: “We continue to work with TreadRight in hopes of doing our part to make the world a little greener and creating a more sustainable future.”

The e-documents can be easily accessed from a mobile device.