As part of the shake-up, Lucy Preece becomes head of retail south while Vicky Billing is named head of retail north.
The pair began their new roles today (January 2) and will report to Amanda Darrington, sales director UK & Ireland.
Preece, formerly strategic account manager, will lead a team of four regional sales managers across the south of England, while Billing, previously key account manager for the line, will take charge of delivering trade engagement in northern England, Wales and Scotland.
The news follows the departure of Royal Caribbean’s head of retail Sarah Weetman in November last year.
Darrington said: “These roles are designed to lead our regional sales managers to further success and solidify the Royal Caribbean brand within their local communities.
“Lucy and Vicky will work closely with myself and head of Ireland, Jennifer Callister, to drive a cohesive and market-leading approach to winning on the high street.”