Its new agent training programme will feature 11 modules, taking applicants on a journey through the country from Andalucia in the south to the northern Basque region.
The course will also cover the Balearics and Canary Islands.
The Spain Specialists Programme is aimed at anyone looking to sell holidays to Spain and provide all the tools agents need to craft clients’ dream Spanish holidays.
Each module is followed by a short questionnaire and upon completion, agents will receive a Spain Specialist advanced certificate.
Those who complete the course will also be invited to the programme summit in Madrid while successful agencies will be listed on the tourist board’s website and earn the right to put a Specialist in Spain logo on their promotional materials.
Javier Piñanes, director of the Spanish Tourist Office in London, said: “Spain has a long and successful relationship with travel agents who have played a huge part in Spain’s tourism success story.
“Our statistics show nearly 40% of holidays booked from the UK to Spain are booked via a travel agent and we hope this training course will be a helpful tool for our agent partners and will showcase some new and unique holiday options.”