Tailor-made operator Audley Travel achieved its best-ever January sales last month, encompassing direct-to-consumer via its in-house country specialists and bookings made through the trade.
The business is also celebrating the continued growth of its trade sales programme, up 15 per cent year-on-year.
Booking incentive
Audley has launched a new booking incentive for February and March, aimed at benefitting trade partners, the planet and communities in need.
Agents making a booking with Audley during the remainder of the quarter will receive a £50 Love2Shop voucher, plus £50 will be donated to the operators’ Travel for Good Fund - a dedicated programme which supports eight specific UN Sustainable Development Goals, including initiatives aimed at promoting animal welfare, helping local communities and reducing plastic waste.
Additional prizes will be available each week for agents who have made an Audley booking the previous week, with winners selected at random via Audley’s agent Facebook group.
Fams, training and marketing support
Audley continues to invest in the trade with four agent Fams planned for this year (including a trip to Namibia in May), as well as the ongoing support to its top-selling agents through invitation-only members club Kindred and the first Future Faces of Luxury Travel training commencing this quarter to support emerging travel agents.
All agents are invited to visit the Audley Travel agent marketing suite to gain access to new video content, a digital brochure ‘Find your moment’, alongside window posters and social media assets to assist with their booking efforts.
Nick Longman, CEO at Audley Travel, said: “We’re delighted with our January sales and also to see such great growth in our trade programme. The trade team has expanded to five people now, with plans to grow further. This, together with our investment in trade Fams, training and marketing support demonstrates how important travel agents are to Audley. We’re excited to continue to grow the trade side of our business during 2026.”
