The move marks a significant milestone in Auria Travel’s growth journey, as the business continues to scale its premium customer offering and expand its fast-growing homeworking division, Travel Partners by Auria Travel.
Auria Travel will transition from Protected Trust Services following a strategic review of its long-term ambitions and operational model.
Markus Kendall-Young, Founder and Director of Auria Travel, said: “This is a big step forward for us. We’ve built strong momentum with a brand that’s resonating with both customers and travel professionals, and joining Advantage gives us the commercial strength and support to take that even further.
"It allows us to scale with confidence while staying true to what makes Auria Travel different, our independence, flexibility and a genuinely personal approach.”
David Moon, Head of Business Development at Advantage Travel Partnership, added: “We’re delighted to welcome Auria Travel to Advantage at such an exciting stage in their growth journey. They have built a distinctive, premium brand with strong early momentum, not only through their successful Travel Partner model but also with the development of their retail presence.
"Auria Travel’s approach reflects the strength of combining high-quality, personalised service across both physical and homeworking channels, and they are a great fit for our network of forward-thinking, independent businesses.
"With the support of Advantage’s commercial strength, technology and expertise, we look forward to working closely with Markus and his team as they continue to expand their retail footprint, grow their partner network and build on their impressive success to date.”
With ambitious plans to grow its Travel Partner network and continue expanding its retail presence, Auria Travel is entering its next phase with a clear focus on innovation, service and sustainable growth whilst maintaining the aspirational brand it has become known for.
