The move significantly expands no-single-supplement availability across its 2026-2028 escorted touring programme, and the enhanced solo offering now covers a wider range of destinations and departure dates across short- and long-haul itineraries, reinforcing the operator’s commitment to the fast-growing solo travel market.

To support the expansion, Newmarket Holidays is also introducing a trade-exclusive 15% discount, using code on solo bookings made between 1-8 March, giving agents an additional incentive to drive early sales.

More than 20 tours have had no-single-supplement departures added for the first time. These span UK itineraries such as Hebridean Island Adventure and Historic Railways of The Isle of Man, European favourites including The Italian Dolomites and Little Trains of the Douro, and long-haul adventures such as On Safari in South Africa, Japan’s Scenic South and the Golden Route, and the Ultimate Elvis Presley and Dolly Parton Experience.

Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, said: “We’ve seen incredible growth in solo travel over recent years, and we’re proud to be expanding our no-single-supplement offering in response. Demand continues to grow, and we’re committed to making escorted touring more accessible and affordable for independent travellers.

"By doubling the number of tours offering no single supplement places, we’re responding directly to customer and agent demand. To further support the trade, we’ve introduced an additional 15% trade-exclusive discount, available using the code SOLO15, to help agents maximise awareness and accelerate bookings.”

No single supplement places are available on selected departures across 2026-2028, subject to availability.