Wednesday 3 JUNE | 08:30-10:15 | Pwc embankment, london
TTG Agenda 2026: What's next after a turbulent start?
Hosted in association with PwC, TTG’s first Agenda breakfast briefing of the year will explore how travel bosses are feeling after a tumultuous start to 2026 – and explore what challenges, trends and consumer behaviours could shape the rest of the year.
08:30-09:00: Arrival & networking breakfast
09:00-09:15: The inside track… how confident is the trade feeling?
Start your day with essential insights and help your business stay ahead with the latest findings from fresh PwC/TTG industry research.
| Eleanor Scott Partner, Strategy& (part of the PwC network) |
09:15-09:45: The view from the top… how are travel bosses reacting?
Travel chiefs share their analysis of 2026 so far as the industry heads into its busiest departure period. What will the situation in the Middle East mean for consumer confidence? Could knock-on effects change demand elsewhere? Are we in for a record lates market as consumers wait to book? And, with the football world cup fast approaching, what impact might the tournament have on summer booking patterns and US tourism longer term?
Kelly Cookes | 
Gerard Nolan | 
Guy Novik |
09:45-10:15: The Big Interview with… Steve Byrne
The boss of one of the travel industry’s most powerful agency groups sits down with TTG to discuss current market challenges and opportunities, the growth and innovation of the homeworking sector and what’s next for Travel Counsellors as the company continues its expansion
| Steve Byrne CEO, Travel Counsellors |
In association with
