Prior to taking up this position in March 2015, Lucy was part of the UK field sales team for nearly four years and responsible for promoting the full Belmond collection of hotels, trains and cruises to the leisure market.
Lucy has over 14 years of experience in the travel industry, having worked in customer facing roles producing complex tailor made itineraries for high profile clients, in public relations and marketing, and more recently in sales representation.
As director of sales for Belmond's trains and cruises, Lucy’s focus is now on developing links with the travel industry in the UK and Nordic countries.
Belmond’s collection is eclectic, from UK day trips by train to river cruises in Myanmar. Working together with key partners, Lucy develops marketing strategies to promote the collection through print media, online channels and joint events.
She studied Spanish and has Mexico and travelled extensively through South America. Her specialisation in Latin America is perfect for Belmond as this is an area where the group owns and operates hotels and trains.
This is really where Lucy’s love of travel began and she maintains those links through her involvement with the Latin America Travel Association (LATA) and its charitable arm, the LATA Foundation, where she is a trustee.