UpperDeck250 will celebrate agents' exceptional sales performances and reinforce Royal Caribbean's "long-term investment in building deeper relationships with its most engaged trade partners". It will launch at the end of July.

Royal said the new tier has been designed to offer elevated levels of recognition. Rewards including exclusive access to events and premium prizes will be handed to top-performing agents who consistently champion the Royal Caribbean brand.

UpperDeck250 can enjoy a range of premium rewards and exclusive experiences including branded merchandise, enhanced holiday cashback of up to £250, Revolut physical cards, exclusive ship visit access and family day experiences in Southampton, personalised glass recognition awards, and bespoke email signatures and logo assets.

Royal Caribbean said it remained committed to supporting agents with dedicated tools, experiences and recognition needed to become passionate long-term advocates for the brand.

Aaron Langford, Senior Sales Director, UK and Ireland at Royal Caribbean, said: “With the arrival of Legend of the Seas – the first Icon Class ship to sail in Europe – this month, it’s more important than ever that we continue investing in the relationships that help drive our success.

"UpperDeck250 is ultimately about celebrating our most engaged partners and ensuring they feel valued, connected and supported as ambassadors of Royal Caribbean.

"Beyond incentives, this is about building a community of highly engaged partners who feel genuinely connected to our brand through recognition, exclusive access and shared experiences."