The European-based company, which has just launched its new membership tiers, says it prides itself on bringing together high-net-worth travellers through group trips.
Every year, Aim Experience Group members have the opportunity to join up to seven VIP experiences a year – all of which are kept to a maximum of 18 guests.
This annual calendar of exclusive events, which start at €15,000 excluding flights per person, covers everything from F1 racing in France to dinner at the privatised Grand Egyptian Museum.
What makes Aim Experience Group’s product offering unique, however, is its commitment to theming.
“Every single member experience must be themed,” co-founder Andrey Makiyevskiy told TTG. “We do this because it’s disarming – it’s a conversation starter.”
Makiyevskiy points to Aim Experience Group’s ‘Secrets of 007 in Iceland’, in which members are flown in a helicopter over volcanic landscapes by the same stunt pilot who worked on Die Another Day.
“Rather than asking one another, ‘What do you do for work?” as your first question, the members were asking: ‘What’s your favourite 007 film? Who’s your favourite Bond actor?”
Makiyevskiy also believes the challenging nature of its experiences – sometimes called ‘missions’ – breaks down walls between members.
“By taking part in these missions, our clients get to know each other on a much deeper basis,” Makiyevskiy explained. “It’s much more revealing of people and their qualities.”
Aim Experience Group caters to two types of group travel, both of which require very different approaches.
Experiences have included being flown across the Icelandic landscape in a fleet of helicopters piloted in part by a stunt pilot from Die Another Day
“On the Family Office side, the conversation is often on legacy, alignment and the future,” said Makiyevskiy. “These families aren’t buying travel, they are investing in private settings where generations can connect naturally through shared enrichment and without the pressure of solicitation.
“For corporate boards and leadership teams, the focus is strategy, performance, and high-impact team building outside the traditional settings. Companies are investing more and more into experiences that create meaningful moments of connection, rather than standard board rooms where you tick off items from the agenda.
“While their environments differ, the unifying factor is how we look at the return on investment. In both cases, the objective is to transform experiential travel into strategic capital for today’s organisations and families.”
When asked about the potential threat of AI to luxury travel advisors, Makiyevskiy believes its power is incomparable to that of human expertise.
“We can offer our members tangible benefits that algorithms simply cannot,” he said. “AI may assist in securing a booking quickly, but it cannot offer complimentary room upgrades, early check-ins or late check-outs, to name just a few benefits.”
Makiyevskiy also warned of AI’s tendency to rely on “historical data”, leading to outdated (and potentially unsuitable) recommendations. “On the other hand, human curation offers granular, real-time knowledge.”
AIM Explorer: Personal Membership - designed for individuals seeking bespoke travel, meaningful shared experiences, and culturally rich moments. AIM Collective: Corporate Membership - transforms travel into strategic value for modern organisations, through high-impact journeys designed for leadership and executive retreats, team building, AGMs and client engagement.
