The new programme includes alpine hotels, chalets and lodges, and the operator has introduced a dedicated ski team within its agent sales team to support trade partners. Destinations include France, Switzerland, Austria, Italy, Canada and the USA, and further expansion is planned.
Managing director Lisa Smith said: “To launch ski holidays within our portfolio is a major addition for the Inspiring Travel brand. For nearly 50 years we have been taking our clients across the globe to the world’s most iconic destinations to enjoy exclusively personalised travel experiences.
“Working with the finest collection of luxury ski options, we can now provide the very best winter holiday. Our luxury travel specialists can speak from experience to personally advise our customers and create their perfect luxury ski retreat.”
To celebrate the launch, Inspiring Travel is hosting an event for agents at the Chill Factore in Manchester on 5 October, followed by a training session on 6 October, where agents can win a winter ski holiday. Find out more by emailing agencysales@itc-uk.com
Smith has also been named as one of the speakers set to examine the luxury travel landscape at the upcoming TTG Luxury Travel Summit.
