Our Boutique Collection features small luxury boutique properties in the Caribbean, Europe and the Indian Ocean.

Caribtours chief executive Paul Cleary said: “This is the perfect time to be launching a boutique programme. As we mark 40 years of our trading, we’ve reflected on our successes of course but, more importantly, we were keen to set the tone for the future too.

“It is very clear to me that our future success – as we have witnessed already in the last 18 months – will come from focusing on the small, less commoditised private owned hotels and resorts.”

To mark the launch, Caribours is also running a September Sale offering up to £200 in vouchers as well as other prizes to agents, while clients can save £300 on all new bookings (of at least seven nights including flights) made in September.

Properties featured in the Our Boutique Collection include Jade Mountain in St Lucia, Mustique’s Cotton House, and Montpelier Plantation in Nevis, as well as Be Tulum in Mexico, Kirini Santorini in Greece, and Joali in the Maldives.

“It is a natural step therefore for us to get more involved in this market,” added Cleary. “Our guests and our agents have been asking us for this for months, and there has never been a better time to focus on hotels and destinations that really value personal service and attention to detail.”