The emirate has also moved to make liquor licenses free.

Antonio Fellino, managing director, Travel Republic, said: “This is great news for travellers who are looking to visit to Dubai, as holiday prices will become cheaper, as costs for hotels and accommodation providers will fall.
 
“Prices on all-inclusive holidays, which are generally proving really popular this year and particularly to destinations such as Dubai, will also become competitive and therefore more affordable for all.
 
“It’s a very welcome move by Dubai and I am sure that the UK market will react favourably as consumers are looking for exceptional value for their holidays this year, and to be able to purchase alcohol and enjoy a drink more cheaply will be a bonus."

Fellino said Dubai was an extremely popular holiday destination in 2022 and Travel Republic’s second most booked destination of the year, with bookings up +62% versus 2021 and +45% vs 2019. 

Tim Cordon, Radisson Hotel Group’s chief operating officer for the Middle East and Africa, told the Telegraph Dubai’s move was “extremely positive” for restaurants and hotels.