More than 60% of the business’s April sales were from customers new to the business, said Dixon, with people booking mainly for 2022 and beyond.
Dixon said a combination of higher average sale prices and improved net margin had driven up the team’s overall commission earnings by more than 20% compared with April 2019.
April enquiry numbers were up 10% compared with April 2019, which Dixon said was evidence of the business’s ongoing efforts to generate new opportunities in the marketplace for homeworkers.
Average sale value, meanwhile, is up 71% on the same period two years ago, to £7,615, while April sales revenue is up 13% on April 2019. Net margin is up 7%.
"That combination of high average sale value and improved net margins is resulting in increased commission earnings for the Holidaysplease homeworking team," said Dixon.
Holidaysplease was named Top Online Agency at the recent TTG Top 50 Travel Agencies 2021 awards.
Sixty percent of Holidaysplease’s April sales were for 2022, 23% for September to December 2021 departures, and just 12% for May to August 2021 departures.
Dixon said it all pointed towards an exceptionally late market for summer 2021, with people booking closer to departure than ever as destinations reopen.
"Our view is that we expect to see a very cautious start to international travel from the government through May and June, with things opening up further through July and August towards some sort of normality by the autumn," said Dixon.
Popular destinations for Holidaysplease include the Indian Ocean, the US and the Caribbean.
Dixon added it was vital holidaymakers looking to get away next year got their bookings in early, with 2022 already proving "incredibly busy".