The current cold snap has brought the cost of living crisis, in particular, into sharp focus, it perhaps being the first time many consumers – and businesses – have had to really turn up the dial on their heating.

With consumers and businesses alike looking to control costs like never before, it is perhaps unsurprising to hear from agents many of their clients are thinking long and hard before laying down their deposits.

"The market seems really flat right now," said one respondent to TTG’s latest Travel Agent Tracker survey, the full findings of which will be revealed during TTG’s final Tracker Talk call of the year on Wednesday (14 December).

You can register for the call, which will take place from 1pm-2pm, here.

"Very few new enquiries, and often those that are enquiring are not booking," they continued. "They’re probably going online, possibly to save a bit more… Summer was busy, but business now is very slow."

Another agent said: "Clients are being cautious with how they’re spending their money – they still want to have a holiday to look forward to, but they want to get the very best value possible."

TTG has run the rule over the key insights from the latest Tracker survey and come up with five trends that are characterising business for agents at this time as we head deeper into the winter season.