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Rather than regaining market share once restrictions are lifted, Dana Young, Visit Florida president and chief executive says she wants to increase it. In this interview she also discusses new sectors with potential for growth, the state’s commitment to the UK market and the success of Florida Fest – a week-long virtual event for agents, operators and other buyers.
Fancy bagging yourself a stylish carry-on suitcase? Or perhaps a luxury spa day for two? Play our new quick-fire quizzes with Inside Japan and ANA for your chance to take home these incredible prizes.
