She will be responsible for all trade relationships for escorted tour brands Travelsphere and Just You, having previously worked as head of trade sales at All Leisure Group until June 2016. 

“We are all very excited to welcome Sarah to the G Touring family, the travel trade is extremely important for the growth of Travelsphere and Just You, said Alastair Campbell, G Touring’s managing director.

“Sarah will be building on our strong relationships in the trade and also forming new trade partnerships for both brands.

“In September when we launched Travelsphere’s new look we said that the trade would be a key focus for us, the appointment of Sarah underlines that commitment.”

Weetman, who left Royal Caribbean last month, added: “I am so excited about joining G Touring, I know the business of escorted touring inside out and the limitless opportunities that this type of holiday offers to the travel trade.

“I can’t wait to demonstrate our commitment to the trade and grow the business with the help of our partners.”