Her appointment follows a series of recent hires at the US and Caribbean specialist operator including former Thomas Cook head of trade partnerships Audrey Brooks-Wiggins as head of sales.

Funway has also seen the departure of national sales manager Andy Travis after more than seven years with the business to pursue new opportunities.

Shine started this week and reports into commercial director Erica Collins.

She most recently worked for Secret Escapes, helping to grow the luxury deals specialist’s long-haul portfolio and has also previously held roles with Cosmos and Your Golf Travel – running the group’s international product and commercial teams.

In her new position, Shine will oversee the product and operations teams with a focus on streamlining internal processes and identifying product gaps and launching tactical campaigns.

She said: “Joining Funway Holidays is allowing me the opportunity to further expand on my long-standing passion for North America and the Caribbean, and I am excited at the development opportunities.”