Underlining the brand’s commitment to diversity and inclusion, the ad starts with a gay couple relaxing in a hot tub, with the storyline later showing the couple being joined by their extended family.

Simon Altham, managing director revenue at Hoseasons, said the ad would ensure the brand continues to appeal to modern British families.

“We’ve been championing diversity and inclusion in our campaigns for a number of years now but are keen to ensure we continue to push the boundaries in our mainstream marketing,” he said.

“The modern British family is evolving and so is the way they holiday – we want to be as relevant to our customers as possible. Hot tub holidays are for everyone and I think this campaign sums that up in a simple, but effective way.”

The campaign, which will be aired from November 2 on You Tube and across other social platforms, is also aimed at engaging a younger audience.