It follows a raft of senior moves from Gold Medal and Travel 2 to If Only, including chief executive Andy Freeth.

Hutchings has been appointed business development manager for the south east of England.

It follows to departure of Neil Sealy to Exsus last month.

Hutchings has been in travel industry for more than 16 years, spending the last six at Travel 2.

Gordon McCreadie, If Only’s sales & marketing director, said: “With her wealth of experience and industry knowledge gained from both working in tour operation and retail, Carla’s appointment is a further sign of our commitment to support retail agents and our aim to be the leading 100% trade focused, luxury operator dedicated solely to supporting agents.

“This appointment will further enhance our trade sales team and will help in increasing the support that we offer to our growing portfolio of regional and national agent partners.

“Our new product launches, service developments and innovations are producing increased demand from new and existing customers, and we will continue to resource accordingly in order to drive our brand forward.

“We’re very fortunate that we were able to secure someone of the Carla’s calibre as she will fit in perfectly with the ethos of our business and will help take If Only to the next level.

“Carla is the newest addition to our field sales team following our recent re-structure, appointing Gemma Pinder-Davidson and Dominic Carrick as head of sales north and south and well as the promotion of Jorge Quibell to BDM south west England, following Neil Sealy’s departure.”

McCreadie added: “Carla will help us to capitalise on the tremendous opportunity to grow sales in partnership with our agents in the south east, and having worked together for the last six years so she knows exactly the high standards that I expect and how she can to deliver on these.”