Flexi Reps will hit the road in support of the trade-only operator’s "trade blitz" to deliver marketing training and to guide agents through the booking journey with Major.
The wholesaler becomes the latest brand to reach out to Flexi for support, alongside other recent partners including Newmarket Holidays and Princess Cruises.
Flexi Reps was founded in August 2020 by former Jet2holidays general manager trade sales Craig Davidson; it provides temporary field and general sales support for businesses throughout the travel, leisure and hospitality sectors, including operators, cruise lines and hotels.
Qasim Gulamhusein, Major Travel managing director, said: "The Flexi Reps model works perfectly for us. As a trade-only operator, we have a long love affair with agents and have invested heavily in supporting them throughout their marketing and booking journey.
"Being able to do trade blitzes with talented teams is a great help to our overall marketing and communications mix. We have plenty to talk about, and look forward to a long and prosperous partnership with Craig and the team."
Davidson added: "It’s been a tough period for our industry, but we are such a resilient bunch and it’s great for us to keep signing new projects and getting people back out on the road. In August, we will be celebrating two years in business. I’m so pleased with the roll call of brands we have worked with and continue to support from all areas of our sector."
