A new #JustBeNevis campaign will aim to encourage visitors to embrace the Nevis way of life through a range of activities set against the island’s natural landscapes.
These include a four-hour hike up and down Nevis Peak; bathing in the island’s hot springs; spas offering healing techniques from Africa and India; and massage treatments.
Health, wellbeing and fitness experts, meanwhile, have pulled together new specialist programmes, including new yoga and exercise classes to suit all activity levels; guests can work with the island’s experts to tailor their wellness needs.
To complement this offering, chefs are focusing their attentions on local delicacies and specialities to offer a wide range of fresh fish dishes and fruit.
Jadine Yarde, Nevis Tourism Authority chief executive, said: “Travellers are seeking more than just a beach holiday and are prioritising their health and wellbeing, so we are leaning into that by introducing an integrated programme that makes the most of our natural resources to demonstrate Nevis’ superior health and wellbeing offering.
“Wellness for many is no longer a trend but a necessity, as a fallout of the pandemic. People’s minds have been focusing on many things over the past year, and we want to encourage people from around the world to ’just be’ – just be at one with themselves with a focus on their wellness.”
The authority wants people from across the UK to share their self-care and/or wellness moments via social media using the #JustBeNevis hashtag, with their ideas set to inspire new additions to the island’s wellness offering.
