The campaign runs from today until mid-March and will feature out-of-home advertising in regional cities as well as digital and press adverts and campaigns with travel agents.

Carl Catterall, head of marketing and digital said the creative was based on six characters’ own stories of "their" Olympic island, designed to “inspire consumers to find their perfect island holiday match with the help of our experienced team.”

The “My Olympic Island” campaign is running nationally with a focus on key airport departure areas including Scotland, the north, central, south-east and south-west parts of the UK as well as Northern Ireland.

The operator said the campaign was the operator’s “largest expenditure and most comprehensive reach of a single campaign in its 50 year history”.

Carl Catterall, head of marketing and digital added: “Our strategy for growth under the leadership of our chief executive Clare Tobin is intrinsically linked to working ever-more closely with agents.

"We believe our investment in this campaign will benefit us, our agent partners, and, naturally, our mutual customers when it comes to picking their perfect island holiday.”