The 90-second She is Saint Lucia…Let Her Inspire You footage uses aerial visuals of Piton mountains, plus beach and rainforest scenes. It will target the island’s international and regional markets as St Lucia reopens for visitors.
 
Minister of tourism Dominic Fedee said: “Our new tourism marketing campaign is an opportunity to highlight both our responsible reopening and the inspirational spirit of Saint Lucia, as we implement policy that allows us to coexist with Covid-19.”

Fedee said the campaign “gently reminds travellers that we offer the natural treasures and renowned culture that they seek”. 

“This is one stage of an overall plan to remind the world about our renowned beauty and the care Saint Lucia has taken in getting ready to carefully welcome visitors back with open arms. 

“As we diligently work to jumpstart our hospitality industry and support our local citizens who depend on tourism for their livelihood, our efforts to build back our tourism industry will be ongoing.”
 
Saint Lucia officially opened to international travellers on 4 June.