Lilley, who joins from The Global Travel Group, becomes the seventh BDM working for Unique Vacations UK, which is the sales and marketing representative for Sandals and Beaches.
She will provide support to agents across Cheshire, Isle of Man, Lancashire, Greater Manchester, Merseyside and North Wales, as part of a realignment of the areas covered by BDMs.
This sees Cheshire, Clwyd, Derbyshire, East Yorkshire, Humberside, Lancashire, Manchester, Merseyside, North Yorkshire, Nottinghamshire and West Yorkshire, which were previously managed by one BDM now being split between Lilley and another Sandals BDM, Tamzin Bishop.
Leah Marshall, director of sales for Sandals and Beaches Resorts in the UK, said: “It is a really exciting time for Kirsty to join the business.
“Recent developments include upgrades at our flagship resort Sandals Montego Bay in Jamaica and an ongoing focus on our over-the-water product with new bars and wedding chapels.
“Kirsty has had some great experience in the travel sector which will be invaluable to our business. The addition of Kirsty to the team means that we can split the areas in the North of England between Kirsty and Tamzin, in order to have a more dedicated focus in these areas.”
Lilley was previously learning and development facilitator at The Global Travel Group and before that worked as a BDM for AM Resorts.
