Running from Thursday (15 October) to 30 November, the Caribbean specialist said its We’re Here For You Every Step Of The Way push "includes everything travel agents need to succeed" with new training and marketing support, sales tools and perks.

To boost their marketing efforts, agents can access social media advertising and in-store branding, as well asthe chance to plan dedicated local activity with their Sandals and Beaches Resorts business development manager.

Sandals and Beaches has also launched one-on-one virtual sales calls for agents with their local BDMs for “friendly, fun and informative webinars” which will be available throughout the campaign period.

More traditional online training can also be undertaken by visiting sandalstraining.com, while six weekly webinars will be held from 22 October until 26 November covering a number of product topics.

Dates and times can be found on the travel agent Facebook page - SellingSandalsforAgents

Besides the uses of its online booking system, agents can use additional tools and resources for securing sales – including downloadable brochures, fact sheets and Sandals selling guides. 

During the campaign, Sandals and Beaches will be rewarding agents with a range of perks and benefits – such as free day passes and Sell & Go nights which can be earned with each booking made, and used towards their own holidays.