Teletext Holidays has appointed Truly Travel as its sole supplier of package holidays, a deal expected to be worth over £180m in bookings during 2014.

Truly Travel will provide services through the Teletextholidays.co.uk site.

Daniel Taylor, managing director of Teletext Holidays said: “We have been through a very thorough tender process this year, and in Truly have found a partner with a shared vision for the future. We believe this partnership will enable Teletext to deliver on its promise to deliver great value holidays to consumers, and will allow us to support continued investment into technology and marketing.”

Truly Travel is the largest member of the Travel Trust Association (TTA), is Atol protected and has been operating for over ten years. The multiple brand travel group has a long standing relationship with Teletext.

Kumar Edara, Managing Director, Truly Travel said, “We have a long standing relationship with Teletext Holidays and we understand their strength in the market. Through this deal we become one of the largest travel agents in the UK which will enable us to deliver the very best value holidays.”