The Tobago Tourism Agency Ltd (TTAL) has appointed Four Communications to develop a brand campaign capturing the island’s "unspoilt, untouched, undiscovered" moniker.
Four will work with TTAL’s UK trade team and Tobago-based head office on the campaign, and will also focus on building awareness of TTAL’s #DreamingOfTobago social media activities.
Louis Lewis, TTAL chief executive, said: "We want a campaign that appeals to the heart and mind of UK travellers and encourages them to travel to our beautiful island.
"Four’s travel team impressed us with their creative flair, strategic thinking, and of course their expertise."
Key aims include increasing tourist arrivals from the UK by homing in on weddings and honeymoons; birding; adventuring; and water sports and diving, with a particular focus on attracting UK travellers who are "looking for more than just a beach".
The new partnership will also support TTAL’s coronavirus recovery programme.
"The island really is a slice of paradise, with so much waiting to be discovered by the UK traveller," said Four managing director for travel Helen Coop. "We are really looking forward to sharing Tobago’s story."
