Si Morris-Green, the consortium’s group market director, said the Do Not Disturb campaign was about “focusing on the need to escape the stresses of everyday life by taking a holiday where you are completely undisturbed”.
The campaign will run in print and online, and across various social media and other digital platforms.
Morris-Green said nearly half of the TNG’s 950 members had opted in to receive campaign materials, making its most widely adopted campaign to date.
A campaign video, he said had been especially well received by members, with many already using it across their social media channels.
“The imagery we’ve chosen appeals to a wide range of customers, from those not wanting to be disturbed in a traditional sense, for example on a sun lounger or reading a book, to more adventurous images that will appeal to customers who prefer to explore their destination,” he said.
“For example, people not wanting to be disturbed whilst sightseeing in New York, or on a jungle tour in South America.”
Members also received a wide range of marketing materials to support the campaign, including window squares, wed and social banners, customisable offer cards and personalised video content, with all digital materials available from the consortium’s members hub.
Members operating under the Independent Travel Experts brand (ITE) have also received personalised flyers in the shape of door hangers to distribute locally.
ITE member Sarah Bennett said: “I absolutely love the ‘Do Not Disturb’ materials we have been sent – I took them to a local networking group and the feedback was brilliant.”
Lee Harrison, owner and director of Worldchoice Plus member Malvern World Travel, added: “Love the concept and design of the new campaign. Well done @TTNG_Marketing, but Ssssssshhh you haven’t told us yet #DoNotDisturb.”
The campaign will run until the end of June.
