The first, the group’s Explore, Tour and Cruise programme, is exclusive to TTNG members and offers UK-wide coach departures.

Introduced at the group’s May cruise conference, the new programme is available through its in house operator, Cruise Club Concierge.

Si Morris-Green, TTNG group marketing director, said: “Innovation and exclusivity is at the centre of our Cruise Club Concierge proposition, and this launch is a perfect example of this.

“I’m very excited to bring this new, exclusive product to our members, which gives them real differentiation in the market [to] target existing and new-to-cruise guests.”

The group says itineraries, besides the cruising itself, will feature “quality, hand-picked” accommodation, with fares leading in from £659pp.

Members can offer clients added extras such as free cruise upgrades and refreshment vouchers, and lift luggage limits.

The Explore and Tour element of the package is operated by hosted luxury coaches with kitchen facilities and full-serviced bathroom, as well as a full menu of drinks and refreshments.

Touring options include France, Italy, Belgium and Switzerland, among others. The first tour will be to Venice, and will depart next year.

A brochure will launch next week and the group will host a Facebook Live for members to see the product in action, as well as webinars and social media campaigns.

Members will also be able to access videos and other marketing materials to promote the new offering in-store and online.

Besides Explore, Tour and Cruise, the group’s Cruise Club Concierge team will unveil another five programmes over the next three months: Unique Adventures; A Taste of Luxury; The Cruise Collection; Cruise and Rail; and The River Cruise Collection.