The new agreed pricing structure will be available at 10 of the operator’s family-friendly resorts in the Caribbean and could save some families up to £1,000, it said.

Joe Thompson, managing director at Virgin Holidays, told Sky News that the “lack of flexibility” in the travel industry was something that had caused frustration with single-parent families.

He added: "We are proud to do our bit in helping single-parents give their families the opportunity to explore some of the most exciting destinations across the globe."

Rosie Ferguson, chief executive of charity for single parents Gingerbread, said: “Families come in all shapes and sizes, and single parent families make up one in four families with children in the UK.

"But we constantly hear from single parents who find themselves ‘priced out’ of family activities. 

"These new offers from Virgin Holidays show that they appreciate the value of single parent families, and we hope other companies will follow in their footsteps.”