Adido will look after Holiday Architects’ Google Ads and Meta Ads activity, alongside an ongoing SEO programme.

The partnership will also give Holiday Architects access to broader marketing and operational guidance as the business continues to develop its digital activity.

Andy Headington, CEO at Adido, said: “We're delighted to be working with the Holiday Architects team. They've built an outstanding travel business with genuine expertise at its core, and we're excited about the opportunities that lie ahead. Together, our teams will be working across the full digital landscape, building on established channels while exploring new ones to increase reach, strengthen performance and support the next stage of the business's success.”

Gabrielle Morley-Ham, Head of Marketing at Holiday Architects, said: “We were looking for an agency with real technical depth, good breadth across channels and a bit of flair too. Adido really impressed us on all three, but it was probably the level of technical detail they went into that clinched it. We're a small team with big ambition, so having that depth of expertise behind us is really important. Their deep-dive proposal left us feeling really reassured that they knew their stuff. And, just as importantly, they felt like a team we’d genuinely enjoy working with.”

Holiday Architects offers tailor-made holidays across a wide range of destinations, including South Africa, Namibia, Vietnam, Japan and Morocco. Its approach is based on giving destination specialists ownership of the trips they design, from selecting local partners and hotels to recommending experiences that suit each traveller.