Ramón von Schükkmann brings extensive senior leadership experience across some of the world’s most recognised luxury hospitality brands, including The Ritz-Carlton, St. Regis and W Hotels. His career has spanned hotel operations, commercial strategy, guest experience, sales and marketing, as well as the launch and development of luxury properties across international markets.
His appointment represents a return to Pine Cliffs, where he previously served as Complex Director of Sales and Marketing from June 2006 to June 2010. In that role, he was responsible for the sales and marketing strategy across the resort and played a leading role in the launch and opening of Pine Cliffs Residence, strengthening the property’s luxury residential offering.
Most recently, since July 2021, Ramón served as Hotel Manager at The Ritz-Carlton Tenerife, Abama, in Spain. At the 462-room luxury resort, he was responsible for day-to-day operations and led a team of 700 colleagues. During his tenure, he oversaw the restoration of the resort’s full service offering following the COVID-19 pandemic, while contributing to significant improvements in guest satisfaction, occupancy and revenue.
His international career has also included senior commercial leadership positions as Director of Sales and Marketing at The St. Regis Washington, DC; W South Beach in Miami; and The St. Regis Mauritius.
Commenting on his return Ramón von Schükkmann said: “It is with great enthusiasm that I return to Pine Cliffs Resort, a property that holds a very special place in my professional and personal journey. Taking on the role of Complex General Manager at this iconic resort is a privilege. I am focused on working alongside this excellent team to continue elevating the luxury experience we offer our guests, maintaining Pine Cliffs as a key benchmark in European tourism.”
In his new role, he will oversee the resort’s overall operations and strategic direction, with a focus on further enhancing the guest experience and strengthening Pine Cliffs’ position within the European luxury hospitality market.
