CHECK OUT THE VISIT FLORIDA SELLING GUIDE
Florida offers travel agents an exceptional opportunity to design summer holidays that combine iconic attractions with unforgettable family experiences. By layering together theme parks, beaches, wildlife encounters and live sports, agents can create itineraries that appeal to travellers of all ages.
Below are five practical selling strategies agents can use when planning Florida summer holidays.
1. Build family itineraries around Florida’s major gateways
Many family holidays begin in Orlando, home to globally renowned attractions such as Walt Disney World Resort and Universal Orlando Resort.
While these attractions remain a cornerstone of Florida family travel, agents can encourage visitors to extend their stay by exploring destinations beyond the theme parks. Orlando’s central location makes it an ideal starting point for wider exploration across the state.
Families might begin with several days enjoying the parks before heading to the coast for relaxation or outdoor adventure.
Families can enjoy paddleboarding in Three Sisters Springs
2. Pair theme park excitement with Florida’s world-class beaches
After the excitement of Orlando’s attractions, many families enjoy unwinding along Florida’s spectacular coastline.
Destinations along the Gulf Coast such as Clearwater Beach and St Pete Beach are known for their soft white sands and calm waters, making them ideal for families travelling with children.
Further south, destinations like Sarasota offer beautiful beaches alongside cultural attractions such as The Ringling, where families can explore art, gardens and history in one location.
Combining theme parks with beach destinations allows agents to balance high-energy experiences with relaxation, creating a well-rounded family holiday.
3. Introduce families to Florida’s incredible wildlife and outdoor adventures
One of Florida’s most memorable experiences for children and adults alike is encountering wildlife in its natural environment.
Families can explore the unique ecosystems of Everglades National Park, spotting alligators and birdlife along the way.
Another unforgettable experience can be found in Crystal River, where visitors can kayak or paddleboard through the clear waters of Three Sisters Springs, and may be lucky enough to observe manatees in their natural habitat during the cooler months.
These experiences often become the standout moments of a family holiday, offering children the chance to connect with nature while discovering a different side of Florida.
Florida holidays bring families together
4. Add the excitement of live sporting events
Florida’s sporting culture is another exciting element agents can introduce to family itineraries.
Visitors can experience the electric atmosphere of a Major League Baseball game with teams such as the Miami Marlins or the Tampa Bay Rays, where families can enjoy the uniquely American tradition of a ballpark evening.
American football fans may also wish to catch an NFL game featuring teams such as the Miami Dolphins or the Tampa Bay Buccaneers during the season.
For many visitors, attending a live sporting event becomes a memorable highlight that adds an extra dimension to their Florida holiday.
5. Create memorable moments for multi-generational travel
Florida’s variety of attractions makes it particularly appealing for multi-generational family travel, where grandparents, parents and children can all find something to enjoy.
A typical itinerary might begin with theme parks in Orlando, continue with wildlife adventures in the Everglades, and end with several days relaxing on the Gulf Coast. Along the way, families can enjoy boat trips, cultural attractions, outdoor adventures and live sporting events.
By combining these experiences, travel agents can craft Florida holidays that bring families together while creating unforgettable shared memories.
The TTG VISIT FLORIDA Selling Guide
Do you want more advice to help you boost your Florida sales? Then check out the TTG VISIT FLORIDA Selling Guide, which is packed with more need-to-know information for the Sunshine State.
CHECK OUT THE VISIT FLORIDA SELLING GUIDE
Further information
Website: VISITFLORIDA.com
Family travel ideas: VISITFLORIDA.com/things-to-do
Where to go in Florida: VISITFLORIDA.com/places-to-go
