The agency currently has shops in Eastbourne, Peacehaven and Seaford but just before Christmas it will open another branch in Hailsham ending a three-month search for the right premises in the town.
Speaking exclusively to TTG, Experience It Now Travel director Richard Light said the east Sussex town, which is around nine miles north of Eastbourne, has a "good community" and just one other travel agency.
"We've had our eye on the site for the last three months or so," he said. "We looked at the population size and the competition. There's a Tui shop in the town but we feel we can offer more options."
Light and his co-director and wife Caroline Light hope the new shop can enjoy a profitable start with a higher level of enquiries coming in around peaks.
"The shop is on the high street and has been empty for some time," Light continued. "The landlord sought us out as he had heard we were looking for shops. I believe that one of our homeworkers based in Hailsham had mentioned it to him."
Before opening the shop in the middle of December, Light and his team will create the shop signage, install desks, computers and phone lines in the branch. Light said the costs will be "quite minimal".
Asked about recruitment plans for the new shop, Light said existing staff would be moved to Hailsham branch initially.
But he added: "We're trying to keep costs down and use existing staff. Maybe early on in the new year, we will look at taking on new staff. We could perhaps take on another two staff?"
Light said the agency would be more likely to recruit if the speed at which homeworkers joined the business continued.
Earlier this year, Light told TTG how he hoped to recruit another 100 homeworkers to add to the hundred or so the agency hired last year.
"If the homeworkers increase, we'll increase the shop staff. Technology makes it easier. The shop staff can watch the telly or be with their families at home while supporting the homeworkers on their computers. There's a real community spirit."
Light added: "One day, we envisage introducing a 2pm to 10pm shift because of the changing nature of travel and the growing homeworker network. The majority of our homeworkers do another job. We have homeworkers in the police, bank managers and nurses."
Travel is 'recession proof'
There are homeworkers in their late 50s and 60s who view working as a travel agent as "a way of taking them through to retirement", Light explained.
He admitted that inevitably some homeworkers "fade away", adding: "We do say to them they need a network rather relying on social media. This is one of the reasons why they fade and then leave us. We try to encourage that personal experience. There is still that demand."
The current lates market, Light insisted, is helping "hybrid" agencies such as Experience It Now Travel. "The lates market, even for winter sun destinations, means it's easier to get a quicker return on investment," he explained.
"The commission payments are made sooner than if you had to wait for a booking a year or two out. Agencies are diversifying because the costs of running a shop are far higher."
Ahead of the upcoming Budget on 26 November, Light said he and his wife Caroline were trying to make the agency "more resilient".
"[Hays Travel founder] John Hays once said to me that travel is recession proof," Light continued. "In times of economic uncertainty, people just lower their budget when they want to go away on holiday. You just have to diversify in this market – there are so many agents taking on homeworkers now."
Experience It Now Travel hosted its first-ever homeworker conference in Manchester this month – but the two-day nearly didn't go ahead following the closure of Classic Collection.
EasyJet holidays stepped in as headline sponsor at the last minute to ensure the conference could continue.
Addressing the agency's homeworkers directly after the event, Light said: “We know the job can be isolating, and we are here to support every homeworker in our network."
