The episode explores how traditional ship visits have evolved in recent years, and whether a few hours onboard is still enough for travel agents to properly understand a cruise brand, its product and what it offers their customers.

 

With agents facing increasing demands on their time, how can cruise lines ensure ship visits deliver genuine value – and translate into better sales? And are more immersive, time-intensive experiences ultimately more valuable, even if they mean fewer agents can take part?

Princess Cruises director of sales for UK, Ireland and EMEA Yas McKechnie joins TTG Editor-in-Chief Sophie Griffiths and cruise and content editor Harry Kemble to debate what makes an effective ship visit, how agents should qualify for them and what suppliers should expect from agents after they return.

The episode also asks whether the future of ship visits lies in more personalised and immersive experiences, and how cruise lines can measure whether these initiatives are genuinely making a difference to agent knowledge, engagement and sales.