The expansion is being spearheaded by Danielle Case, a member the current TTG 30 Under 30 cohort, who founded Case Travel with her mother, Ally Case. Bournemouth-based Danielle and Ally, a former Travel Counsellor, launched Case Travel in January 2025 under the membership of Protected Trust Services.

Although Danielle says the launch was a little nerve wracking as they got used to selling travel without the backing of a franchise, the business has flourished in its first year. They kept their existing clients while attracting new ones, and their team recently grew to four staff.  

“We have an admin/concierge lady working with us, and we’ve recently taken on a ski specialist. Our goal for the future is to bring in more people to do more specialist stuff. Our next focus will be a sales person just for groups… schools, sports teams, walkers and art lovers, all of that.”

Another area of focused growth is wellness, which has always been a passion for Danielle and Ally. The idea to run their own retreats has grown from their experiences as retreat facilitators, assisting yoga teachers in the Bournemouth area.  


“We’ve worked with a few yoga teachers on retreats, and when they host a retreat in India, for example, we’ll book their guests’ flights and pre- and post-stays. It means the yoga teachers can focus on running the retreat and we sort the rest.”  

“Although the market is quite saturated with retreats, the travel agency side of it is not done a lot," explains Danielle. “So we wanted to experiment with that and see where it goes. And so far, so good.”

Sensing the business opportunity for Case Travel, Danielle set up Wellness Case Travel and organised their first day-long UK retreat, which she hosted last Saturday at Launceston Farm, in Blandford Forum, North Dorset. They hired out a workshop area, and recruited wellness experts including a yoga teacher, a sound healing practitioner and a life coach, who led a journaling session, to fill the day’s programme.  


© Case Travel

They had 14 sign-ups in total, a mixture of existing clients and new faces. “When everyone sat down for lunch, I stood back for a moment just to enjoy the sight of people introducing themselves and chatting together. It made me proud to have created that moment for them, to see them happy and laughing, because we really need that in today’s life."

“We had a few mums and daughters which mum and I can really relate to,” she adds. “They actually asked us if we’d run a retreat dedicated to mums and daughters.”  

A weekend retreat at the same venue is planned for October, after which Danielle hopes to expand the retreats overseas, in places like Morocco and Ibiza, with the help of a villa specialist.  


“We made a small profit on this first retreat,” she says. “But it was more about getting content, so we could post about it and promote future events – it’s definitely something we can scale up in future."

Danielle has also spotted another way to make the retreats even more bespoke – she’s training to become a yoga teacher, so that she can lead the yoga sessions herself. “It will save bringing someone in,” she says. “And clients will get to know me better as well if I assume that role.”

Another benefit to the retreats is that, with Danielle taking the lead in organisation, it’s a chance for her hard-working mum to relax.

“I think mum was a bit nervous to start, because she didn’t know what to expect. But she did leave me to it, and she managed to switch off and enjoy it. She ended up loving it, and she’ll be supporting me at future retreats.”