The partnership will allow Flight Centre access to all of Wendy Wu’s China holidays, including escorted all-inclusive group tours and specialist tours, and will be sold through their network of stores, packaged and branded under the Flight Centre name.

Joe Karbo, group chief executive, Wendy Wu Tours, said: “The opportunity to partner with Flight Centre UK is really exciting as we can see growth within the partnership developing as we will now be providing China product to all of their retail stores.”

Liz Cairns, head of leisure land product, Flight Centre Travel Group, added: “Wendy Wu Tours have established a formidable reputation as the leaders in travel to China and so when it came to partnering with a like-minded industry leader, Wendy Wu made perfect sense.

“Wendy Wu Tours brings a unique and innovative travel proposition to our key markets, is the ideal partner for us and absolutely crucial to increasing our presence in China.”