The campaign is designed to remind consumers of the benefits of booking early while key business partners will provide exclusive messages and benefits to members.

The campaign runs until September 19 with a dedicated landing page promoting it on the consortium’s intranet.

A social media campaign will kick off on the Advantage social channels, focusing on the misconceptions about booking early while operators will take part in a hosted Twitter chat on September 1.

John Sullivan, head of commercial, said “Supporting our members with key campaigns is essential.

“Through working with our key leisure partners, we have been able to secure exclusive offers and messages for our members during this important trading period.

“The multi-channel campaign will help to promote messages to our member’s customers on important topics, such as the added security of booking through travel agents, booking early to avoid disappointment and book safe, ensuring holidays they book are fully bonded.”