Joining the retail team in October, Murphy will take on the newly created role covering Scotland and Northern Ireland.
Murphy comes with more than 10 years’ experience in travel, having most recently worked as senior travel consultant for Bangor-based agency Feherty Travel.
"I’m so excited to get to know the Attraction World brand even more and to meet the whole team, there is so much to learn," Murphy added.
"More crucially, I’m ready to hit the ground running and start maximising brand awareness of Attraction World within my Scotland and Northern Ireland region."
Chief operating officer Justin Mahoney said: "I couldn’t be happier to welcome Amy to Attraction World, one of only a few companies adjudged to be the best place to work at in the travel industry."
