The chief marketing officer role is newly-created.
Prior to Icelolly, Ross Matthews – who will take up his new role in January – worked at MyTravel, Thomas Cook and Virgin Holidays in a variety of digital, e-commerce and marketing roles.
“Ross brings a wealth of travel experience with him, having worked with some of the UK’s leading holiday brands, and will be responsible for marketing and partnerships right across the business,” said Geoff Cowley, chief executive.
Matthews said: “The opportunity to work with market leading brands such as Hoseasons and Cottages.com, in addition to joining the highly experienced management team, were key factors in my decision to move.”
