Council to fight 'abusive alcohol offers'

Meanwhile, Calvia Council, which governs holiday hotspot Magaluf, has held a series of meetings to discuss the dramatic spike in balcony falls.

A third young Briton, 18-year-old Thomas Channon, died last week after falling from a balcony at an apartment complex in Magaluf. It comes after 19-year-old Natalie Cormack and 20-year-old Tom Hughes fell to their death at the Eden Roc complex.

Abta said in the three months to June 12, there had been nine high profile balcony accidents, five of which were fatal. Its members, meanwhile, reported 12 balcony accidents in 2017, one of which was fatal.

The association though has warned the figures are likely only the tip of the iceberg though, with many incidents exacerbated by alcohol.

On Tuesday (July 17), British ambassador to Spain, Simon Manley, met with deputy mayor of Calvia Andreu Serra to discuss issues relating to British tourism in Majorca.

They discussed the recent balcony deaths and other incidents arising from antisocial behaviour, “the fight against abusive alcohol offers” and ways to engage young people holidaying on the island.

Last month, signs appeared in and around Magaluf - in England and Spanish - warning people they faced heavy fines for public nudity, drinking in the street and fighting.

Calvia Council, then, said it would lobby the Balearics government to more stringently regulate all-inclusive hotel packages to exclude alcohol and limit two-for-one or happy hour deals.