Allan Lambert, formerly head of sales and marketing at Bourne Leisure, remains as Blue Chip Holidays’ managing director and the business will continue to operate from its base in Exeter.
Geoff Cowley, managing director, Wyndham Vacation Rentals UK, said: “I am delighted to welcome Allan and his team to WVR UK and the Wyndham family.
“Blue Chip Holidays has a great range of high-quality properties in key honeypot locations that complement our existing portfolio, so it’s a great brand to have onboard.
“Our focus now will be on continuing to provide fantastic breaks for Blue Chip customers and great service for our owner-partners.”
Lambert added: “The existing management team is entirely focused on growing Blue Chip Holidays into the leading premium provider of self-catering holidays in the UK.
“Becoming part of Wyndham Worldwide will enable us to go on innovating our award-winning holiday product with all stakeholders, including our team, our guests and our home or resort owners.
“On behalf of the entire team, I’d like to thank the shareholders, who founded Blue Chip Holidays, for their vision and unfaltering support since we welcomed our first guests in 2000, and look forward to an exciting phase under our new ownership.” Other brands in the WVR UK portfolio include English Country Cottages, Salcombe & Dartmouth Holiday Homes, Cumbrian Cottages, Welcome Cottages and James Villa Holidays.
