Agents from Hays Travel, Tui, Myriad Travel, Crowne Travel and Pearl King Travel have already signed up to the ‘We sell Liverpool Airport 1st’ campaign, committing to promote departures from Liverpool to their customers ahead of flights from alternative airports.

The airport’s campaign is aimed at highlighting the convenience of flying from Liverpool, particularly for local holidaymakers.

More than £5 million of passenger facility improvements have also helped to enhance the LJLA customer experience with surveys showing that positive passenger feedback is now at an all-time high.

Ashley Morgan, the airport’s account manager, said: “We already receive tremendous support from many local travel agents and this latest campaign is aimed at reminding others of the range of benefits for their customers when they book flights and holidays for them from LJLA.

“We firmly believe that by demonstrating this loyalty and supporting their local airport, more airlines and tour operators will choose to increase the number of departures from Liverpool in the months and years ahead.”