The reshuffle by parent company Carnival UK also sees Paul Ludlow take an identical role at P&O Cruises. Carnival said the changes meant it would bring the onboard hotel, brand and marketing functions together.
Palethorpe was appointed as the line’s senior VP sales and marketing in March, while Ludlow held the same post with P&O. Carnival UK chief executive David Noyes said the idea of bringing in more job functions was to create a seamless approach.
“This end-to-end focus on guest experience will give us an unrelenting, joined up spotlight on our guests from the moment that they consider a holiday with us to when they return home and want to re-book. It is a complete circle of proposition, execution, fulfilment and follow up and gives us line of sight at every stage,” he said.
He added that the new approach meant a focus by brand, “because as our travel agent partners know and understand, a guest on Cunard is looking for a different holiday experience to a guest with P&O Cruises”.
Cunard’s QM2 is coming to the end of a major refit in Hamburg and will resume service from Southampton on June 23.
