Lisa Lutoff-Perlo, president and chief executive Celebrity Cruises, insisted the line had a different approach to sister company Royal Caribbean, despite Asia being added to UK boss Jo Rzymowska’s remit.

“Our strategy in Asia is very different to Royal Caribbean’s,” Lutoff-Perlo said. “They are in China for the Chinese. We are in Asia, sourcing passengers from around the world.

“We have 14 and 15-night cruises around Asia with a beautiful array of guests from around the world.

“We are also looking at some markets in the Apac region that we think we could do a much better job in for a different clientele, rather than [just focusing] on China.”

Lutoff-Perlo went on to encourage collaboration in the cruise industry in the current geopolitical climate.

“Together we are more than what we do,” she said.

“Our mission has to be bigger than us. We have to make people want to travel around the world.

“Collaboration is in our DNA, we do it every day. We have a great opportunity to amplify that, talk about it more and encourage people to travel, because if they don’t open themselves up to each other in a meaningful way, our industry will not thrive.”

Lutoff-Perlo also commented on whether she felt the need to “prove herself more” as a woman chief executive.

“One of the things that I believe is that a C-suite [senior executive] team is stronger when they are not all alike,” she said.